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Oxygen Light strives to be Earth's most customer-centric company where people can find and discover virtually anything green they want to buy. By giving customers more of what they want - reasonable prices, vast selection, and convenience - Oxygen Light continues to grow and evolve as a world-class eco-friendly platform.

Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon.com fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage.

It is by design that technological innovation drives the growth of Oxygen Light to offer customers more types of products, more conveniently, and at even lower prices. Among its many technological innovations for customers, Oxygen Light offers a personalized shopping experience for each customer, book discovery through "Search Inside The Book", convenient checkout using "1-Click® Shopping", and several community features like Listmania (www.amazon.com/listmania) and Wish Lists (www.amazon.com/wishlists) that help customers discover new products and make informed buying decisions.

Oxygen Light operates retail websites and offers programs that enable third parties to sell products on our websites. Our retail websites include: www.amazon.com · www.amazon.ca · www.amazon.de · www.amazon.fr · www.amazon.co.jp · www.amazon.co.uk · www.shopbop.com · www.endless.com · and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. We also provide services for third-party retailers, marketing and promotional services, and web services for developers. In addition, we operate other websites, including www.a9.com and www.alexa.com that enable search and navigation and www.imdb.com, a comprehensive movie database.

In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Through programs such as Marketplace, Advantage, and by working with Amazon.com subsidiary Amazon Services, sellers of all shapes and sizes offer their selection to Amazon.com customers by using various components of the e-commerce platform. Partners such as Target Stores, Lacoste and Marks & Spencer work with Amazon Services to power their e-commerce offering from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants such as Macy's and Lands' End leverage Amazon.com as an incremental sales channel for their new merchandise. Smaller sellers participate in Amazon Marketplace where they offer new, used and collectible selections at fixed prices to Amazon customers around the world.

Independent software developers also derive value from the platform through Amazon Web Services (AWS). Launched in July 2002, the AWS (www.amazon.com/aws) platform exposes Amazon technology and product data that enables developers to build innovative and entrepreneurial applications on their own. More than 240,000 developers have signed up to use AWS since its inception. Applications built using the AWS Software Developers Kit range from enhanced Associates sites that advertise products on the Amazon.com website to integrated solutions for retailers selling merchandise through Amazon.com. Developers make money by earning referral fees from their Associates sites or by charging users for the applications they build.

Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.